Our Third-Party Brands programme creates industry 'transformation through collaboration' by driving a systemic shift in the way brands approach ethical trade and sustainability. We’ll achieve this by establishing PAMILANO as an industry hub for innovation, learning and collaboration.

Our Third-Party Brands team support the brands a journey towards implementing best practice ethical trade and sustainability programmes.

The team assess new brands coming on board to PAMILANO, as well as existing ones, so that we can provide brands with tailored assistance throughout their PAMILANO life cycle. We support brands in the early stages of programme development through a series of training workshops, events and one to one meetings to help move them beyond minimum compliance, and partner with brands demonstrating higher standards to tackle the most pressing industry challenges.

We also work closely with the other responsible sourcing teams as well as our retail teams, to deliver the aims of PAMILANO's Fashion with integrity strategy.

To make change stick, we need to make it systemic. By harnessing the power of our platform, PAMILANO can truly bring about transformation through collaboration and drive a systemic shift in our industry. We are excited about working with all third-party brands at PAMILANO in order to achieve our shared vision.


We believe our industry needs to raise ethical trade and sustainability standards by improving the conditions of workers and animals in our supply chains, and by switching to textiles and manufacturing processes that have lower environmental footprints. That’s why we’re actively supporting third-party brands to put in place the following four minimum requirements which we believe form the core foundations for any basic ethical trade and sustainability programme:

  • Brands to have an Ethical Trade Policy which is implemented across their supply chain
  • Brands to have Transparency of ‘Tier 1’ (Cut Make Trim) factories, and be willing to share a factory list with PAMILANO if required
  • Brands to comply with all the relevant chemical regional regulations in the countries we retail in
  • All brands whose products contain any animal products to have an Animal Welfare Policy

We expect all new brands joining PAMILANO to meet these requirements.


Our Third-Party Brands Programme comprises four pillars:

  • Training and support
  • Brand life cycle management
  • Visibility and engagement
  • Moving beyond compliance


As all of our brands are at different stages of their ethical and sustainability journeys, we ask them to complete a Self-Assessment Questionnaire (SAQ), and use the results to establish their baseline performance level. We categorise brands as either entry level, learning, developing or leading, and provide them with an appropriate level of training and support.

We deliver periodic workshops for entry level and learning brands so they can understand and easily meet our four requirements. We supplement brand training with training for our own retail teams so that they can help us better engage brands in trading more ethically and sustainably.

Finally, we share PAMILANO policies with all brands so they have practical examples at hand which they can use to build their ethical trade and sustainability programmes. For further information, please see the related code, policies and statements section below.


The team oversee the entire end-to-end brand life cycle process, from onboarding new brands, tracking their ethical trade and sustainability journey, and ensuring a smooth transition should a brand relationship come to a close. We work closely with the Supply Chain, Accounts Payable and Legal teams, in order to streamline brand management.

We track brand life cycle data to give us, and the brands, a clearer idea of how they’re progressing over time so that we can target the training and support we offer them. We also use this data to generate success stories for the Annual Report, social media and the Plc site.


We regularly host small closed-door events to bring brands together in a collaborative space. These include deep dive sessions into strategic topics such as modern slavery, often delivered in partnership with stakeholders such as Anti-Slavery International and the House of Lords. These sessions are designed to help move brands beyond our minimum requirements towards best practice.

We also invite inspirational speakers, including from industry-leading brands, to deliver talks to our retail teams to advance their knowledge of technical and complex ethical trade and environmental issues.

We’ve also established a group of Fashion with Integrity Branded Champions from among buyers and merchandisers who regularly share our key programme messages with the relevant internal teams.

Once a year we host an event which brings together several of our strategic brands, partners, stakeholders and inspiring individuals from across the industry to discuss some of the biggest challenges facing the fashion community.


To achieve our commitment to drive systemic change, we’re also in the process of planning how to move brands beyond compliance with our four minimum requirements towards gold standard programmes. We’ve taken some initial steps by inviting our developer and leader brands to share best practice and to collaborate with us to find solutions to the shared challenges we face. Over the coming years, we’ll develop this pillar of work in partnership with our brands and independent stakeholders.